Customer Behavior Analysis

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Description

I analyzed data from 365 to understand how students learn and engage on their platform. Also, I created a professional panel in Tableau entirely from scratch, including: key performance indicators and powerful visualizations with real analytical potential. Finally, this lab gave me the possibility to get valuable business information to help a company grow and develop.

Sections

• First understand the case study by analyzing the commitment of 365 students by defining key parameters.
• Creating questions to monitor with our control panel.
• I used the Student Engagement Database and used SQL to extract relevant information from it.
• Then came the best part of building the control panel in Tableau.
• I built individual charts and then combined them into a panel.

Conclusion

One of the most exciting aspects of the Customer Behavior Analysis is identify potential customers, mejorar la retención de clientes y aumentar la satisfacción del cliente.